If you’re still trying to figure out the art of link baiting, have I got a deal for you! Between now and September 30th, 2008, you can get your own copy of Casting Some Linkbait for just $5 bucks. Click here to find out how!
These days, getting your “15 minutes of fame” can be as easy as being a top pick on YouTube. But getting that top pick status isn’t always so easy, especially when there’s so much competition to contend with.
Enter Peter Blomquist and Jeff Wiens, co-creators of the Get Hit series at IFC. Using some brutal yet symbolic scenarios, the funny, funny pair of video gurus show you how to master viral video success.
Okay, no more introduction from me – just go watch: http://www.ifc.com/GETHIT
With so much buzz about Twitter lately, marketers everywhere are asking the same question: how can we utilize this to market our service or product?
And that’s a good question.
What you shouldn’t do however, isn’t as difficult to decipher and after finding this on JackHumphrey.com, I thought I’d share – here’s a good look at how NOT to use Twitter:
A client of mine pointed me to a nifty little tool and what a tool it is. Plug in your headline and this free service will analyze your text and give you an Emotional Marketing Value (EMV) rating.
What can an EMV tell you?
Well, the EMV is supposed to gauge the amount of emotional value that your headline will convey. The higher the score, the more likely your headline will be successful and for those of you interested in link baiting, EMV would obviously be key. So, for example – the headline “You Deserve All The Riches That Life Has To Offer” has a 20% EMV rating out of 100, not bad but certainly nothing to write home about.
Theoretically, an EMV of 30 to 40% is considered average for a proficient copywriter while a truly gifted and talented writer might score somewhere between 50 to 75%. A perfect score is supposed to be 100% but according to the tool, that’s hard to do unless your headline is 5 words or less.
So, that got me to thinking: just what makes a good “emotional value” headline? And more importantly, does that really jive with what people are likely to read? So, I decided to test the process.
Before racking my brain, I went to my trusty email client where despite my spam filters, sits tons of spam emails begging me to open them. First, I tried ” baby eraser pebble adult meat”. Yes, that’s actually the subject line on a spam email I received yesterday. And surprise… it scored a whopping 60% EMV!
