Ivygirl Media & Design

Sometimes, its the little things that make the difference and when you’re talking about standing out amidst the zillions of other web sites out there, that statement couldn’t be more true.

I’m not sure how it happened but somehow, somewhere, we turned our back on service. And I mean the good old fashioned kind of service where customers were valued and loyalty was forged.

Case in point: a certain web hosting company, which shall remain nameless hosts a shopping cart for one of my customers. They’ve had an ongoing issue with their MySQL database but for some reason, they don’t seem to want to acknowledge it. I’ll skip all the technical details but in short, it doesn’t work properly. It isn’t talking to the open source software it installs and it isn’t creating users to set permissions to the account.

The result? The shopping cart, blog or other OS application doesn’t work. And I’m beating my head against a brick wall to get it fixed.

Just as everyone seems to be grasping the full impact of the Web 2.0 evolution, I’m noticing that “Web 3.0″ is starting to pop up all over the web.

Wait a minute… 3.0??? When did that happen?

The truth is, it was inevitable as the Internet continues to grow into a comprehensive (albeit complex) money-making tool instead of just another form of entertainment. With Web 2.0, we saw the birth of social networks like MySpace, the endless slew of social bookmarking sites such as Digg, del.icio.us and Furl and a new Internet “voice” in the form of a blog. Where sites used to be static and limited, users now enjoy a full-range of interactive services that keep them connected even when they’re on the go.

So, what could Web 3.0 possibly have to offer that Web 2.0 doesn’t?